THE STORY OF ILL.I

ill.i Optics is the amalgamation of a lifelong passion for experimental eyewear, brought to life through a creative partnership between will.i.am and George Gorrow, designer and close friend. As an eyewear connoisseur and avid collector, will.i.am is internationally recognized for his fashion forward frames both on and off the stage. This passion spans twenty years of will.i.am's career and the project is perfectly complimented with George's cult design following.

The collections are a marriage of early hip hop and contemporary progressive influences. Rooted in popular culture, ill.i is both unique and unexpected with a forward thinking and unconventional approach. All frames are handmade in Italy with leading industry craftsmanship and innovative techniques, however, ill.i aims to inspire by pushing boundaries of traditional eyewear with avant-garde and unorthodox approaches.

ILL.I – THE INSPIRATIONS

Born from a life-long passion for experimental eyewear on and off stage, ill.i Optics is an ode to frames that challenge the norm. A creative partnership between glasses connoisseur will.i.am and cult designer George Gorrow, ill.i marries iconic ...

THE LAUNCH CAMPAIGN

ill.i Optics launches with a campaign that tells the story of a collector label built on authentic passion. Directed by Mike Piscitelli, the film shows a personal project close to will.i.am’s heart.   "I see a gap in the ...

EXPERIMENTING ON STAGE

From watching the frames of Dwayne Wayans on ‘In Living Color’ in his early teens to the first iterations of The Black Eyed Peas and beyond, eyewear has been at the core of will.i.am’s eponymous personal style.   ...

GEORGE GORROW – DESIGNING ILL.I OPTICS

Internationally recognized for his unique vision and design expertise, George is best known as co-founder of Australian fashion label ksubi. His experimental approach to eyewear quickly led to a cult following, featuring in videos and album covers...

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