ill.i Optics is the amalgamation of a lifelong passion for experimental eyewear, brought to life through a creative partnership between will.i.am and George Gorrow, designer and close friend. As an eyewear connoisseur and avid collector, will.i.am is internationally recognized for his fashion forward frames both on and off the stage. This passion spans twenty years of will.i.am's career and the project is perfectly complimented with George's cult design following.
The collections are a marriage of early hip hop and contemporary progressive influences. Rooted in popular culture, ill.i is both unique and unexpected with a forward thinking and unconventional approach. All frames are handmade in Italy with leading industry craftsmanship and innovative techniques, however, ill.i aims to inspire by pushing boundaries of traditional eyewear with avant-garde and unorthodox approaches.
Ill.i announces a fresh collaboration with Hip Hop’s greatest, Slick Rick. Rapper, storyteller, music pioneer and global icon Slick Rick’s legendary style comes together with ill.i’s futuristic, avant-garde approach to design as the first capsule collection in an ongoing series of artist collaborations.
Created in limited quantities in a palette of electric purple, gloss black and matte crystal gray, the ultra-sleek silhouette combines Slick Rick’s authentic point of view with ill.i’s signature style and the subtle luxury synonymous with the SS15 collection. Striped detailing on the frame represent the recognized brand mark.
The ill.i x Slick Rick collaboration draws inspiration from vintage silhouettes and classic Hip Hop aesthetics in a way that is both progressive and timeless, resulting in unparalleled style that brings together past, present and future.
“Music and fashion have always been parallel, and both are my true passions. Ill.i x Slick Rick represents our vision for the next level of fresh, fly and classic eyewear.” – Slick Rick.